
It’s by now a well-documented fact: young adults just don’t show up for presidential elections. It’s unfortunate in any number of respects, not the least of which is because it’s their future being decided. Also, let’s face it, it’s not a great look for parents.
Once again, it would appear young people will be under-represented in the upcoming presidential election. In polling conducted by my firm, Tiller, 55% of 18- to 29-year-olds said they were very likely to vote in November or had already. That compares to 79% of Americans age 30 and up.
Social scientists have long speculated about the root causes of young adults’ under-participation in presidential elections: less flexible work schedules, difficulty registering, low belief in the system, uninspiring choices, lacking civics education, and even feelings of cynicism, alienation or a general malaise. How about this one as a contributing factor–desultory and insufficient parental role modeling, mentoring and encouragement?
As the father of three youngish adults, I spend too much time speculating about the things I’ve done as a parent that have contributed to any unhappiness. What I’ve concluded is that whatever is wrong, it’s a little my fault but mostly theirs. I think failure to vote is an example of this allocation.
Parenting is hard, but it got much easier when I decided to stop haranguing and started leading by example. As best-selling author Robert Fulghum once wrote, “Don’t worry that children never listen to you; worry that they are always watching you.”
Which brings me to one of the unexpected joys of raising my kids: “Bring Your Daughter to Work Day” (since appropriately rebranded as “Bring Your Child To Work Day”). I loved having a full day of sporadic attention. I loved showing them the ropes of adult professional life and giving them a glimpse into its joys and frustrations. I loved having a partner on my arduous, soul-numbing three-hour roundtrip commute (hoping, in vain it turns out, to conjure up some slight sympathy). But what I loved most was the common shared experience and the opportunity to engage my kids, if even for a bit, in a substantive exchange about the nature of work and my relationship to it and the roles and responsibilities of being an adult and parent.
As my kids grew up and went on to have kids of their own those opportunities have been fewer and farther in between (unless you count watching football together on Sunday afternoon). But I have an idea for role modeling, reestablishing lines of communication and getting something good done in the world: “Bring Your Young Adult to Vote Day” – the first Tuesday after the first Monday in November every four years. It begins November 5, 2024.
Obviously, there is a lot to unpack in that concept. If you actually go to a polling place, you don’t bring your young adult, you accompany them. In some states the opportunity to vote lasts not a day but weeks. And voting by mail tends to be a solitary experience. Finally, many parents don’t live in proximity to their kids.
But there are lots of ways to engage with our adult kids around voting. They range from going to the polling place together (and grabbing a beer or latte afterwards), to filling out paper ballots together, or babysitting so your young adult parents can vote. And, then, of course, one can always default to the parental lecture.
The one thing all pundits agree on is that this will be a very close election. In the swing states, it could come down to a few thousand votes. The great paradox of the 2024 presidential election is that if they turn out in numbers, young people may never have a greater opportunity to shape the future. We can help.
Franklin Delano Roosevelt once said, ”Democracy’s greatest threat is indifference’.” But in the context of this idea, I find Eleanor Roosevelt’s observation equally poignant: “It is not fair to ask of others what you are not willing to do yourself.”
– Rob Densen, Tiller Founder and CEO









